Posted October 29, 2015 by Amy in Features

A Devilishly Bright Smile: Colgate Optic White Toothbrush Review


Halloween is almost here, but it’s not too late to get the most essential accessory for your sweet costume: a bright white smile.  Colgate claims that it’s Optic White toothbrush with built-in whitening pen can brighten your smile in just two days, so we put it to the test so you don’t have to. Does it really work as well as they say? And, almost as important, does it leave an icky taste in your mouth nearly as monstrous as Uncle Eddie’s homemade vampire costume?

The idea behind the Optic White system is that everything is contained in one handy unit, so you don’t have to take up a bunch of space in your cupboard (or in your travel bag). The system consists of two pieces. The first is a toothbrush with specially designed bristles aimed at both getting your teeth clean and polishing them up for a nice shine. At first glance, it looks pretty much the same as any other toothbrush, but when you examine the bristles closely, you’ll find six larger short bristles that have a rubbery feel and really catch on your teeth to break off any stubborn residue. The bristles are soft and comfortable though, so it won’t be too punishing for your gums. The back of the brush head also has bristles that will gently clean the inside of your mouth as you brush.

Overall, I found the brush itself to be quite comfortable to use, and I particularly like how well it fits in your hand. As anyone who has arthritis or carpal tunnel can tell you, it can be difficult (and painful) to grip thin items. Because this toothbrush is designed so that the whitening pen fits inside its handle, it is much wider around than a traditional toothbrush. This wider shape, combined with rubbery grips, makes it a lot gentler on the hands.

Once you’ve finished brushing, it’s time to give the whitening pen a try. As I said, it fits right into the handle of the brush when not in use, so it’s also handy when you’re brushing. The pen is fairly small, and shaped like, well…a pen. It has a small rubber bristled brush at one end, and a twisting cap at the other. Simply twist the cap to release the gel, and gently brush it on to your teeth. You don’t need to set a timer for the whitening gel, or even rinse after using, which makes it super convenient for a busy lifestyle.

So…the two big questions: does it work, and how bad does it taste? For the most part…it’s delivers on its promise, providing easy whitening without having to wait. As for the taste, it actually feels like your just rubbing minty toothpaste on your teeth, and it gives you that cool minty feeling when you use it. So the taste isn’t an issue, but if you’re real particular about textures, you might not like the no rinsing part. Just like it tastes a bit like toothpaste, it also feels like toothpaste, which you leaves a gummy feeling as it sticks to your teeth. It’s not terrible, but if you have an issue with textures, it might not be for you.

Overall, I found the Colgate Optic White Toothbrush + Built-In Whitening Pen to be a product that was both easy to use and effective. The toothbrush itself is quite comfortable to hold, even for people who have issues with grip, and the whitening pen is simple to apply (though it does leave a different feeling in your mouth).


U.S. Senior Editor & Deputy EIC, @averyzoe on Twitter, mother of 5, gamer, reader, wife to @macanthony, and all-around bad-ass (no, not really)