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Posted October 6, 2012 by Justin Alderman in News
 
 

WoW: Mists Of Pandaria First Week Sales Remind Us Who The MMO Boss Is

world of warcraft boss (2)
world of warcraft boss (2)

Blizzard Entertainment has reported their initial sales results for World of Warcraft‘s latest expansion, Mists of Pandaria, reveling that the panda-focused add-on sold 2.7 million units during its first week.

Even more importantly, Mists of Pandaria‘s release bumped WoW‘s subscriber base up from 9.1 million reported last August, to somewhere above the 10 million mark. This has (at least temporarily) stopped the MMO’s slow decline in subscribers and brought it back to around the same level reported in March 2012.

Mike Morhaime, CEO and co-founder of Blizzard Entertainment, commented on the results, saying:

“With Mists of Pandaria, we set out to expand on the sense of fun and discovery that’s always been at the heart of World of Warcraft — in addition to adding a huge variety of new content and features to the game. It’s been gratifying to see the results of all of the work we put into this expansion and to hear all of the positive feedback from players so far.”

It is impossible to say just how long Mists of Pandaria will be able to prop up the World of Warcraft subscriber base, but it would be hard to view its first week results as anything less than a positive sign.

Press release below:

Alliance and Horde Armies Grow with Launch of Mists of Pandaria(TM)

New World of Warcraft® expansion sells 2.7 million copies in first week — global subscriber base passes 10 million

IRVINE, Calif.–(BUSINESS WIRE)– Following the September 25 global rollout of World of Warcraft®: Mists of Pandaria™, the new expansion to the world’s #1 subscription-based massively multiplayer online role-playing game, Blizzard Entertainment, Inc. today announced that millions of players have already joined the fight for Pandaria. During the first week of launch, prior to the release in China on October 2, the expansion had already sold through approximately 2.7 million copies and the game’s global player base passed 10 million subscribers, with growth across all major regions.*

“With Mists of Pandaria, we set out to expand on the sense of fun and discovery that’s always been at the heart of World of Warcraft — in addition to adding a huge variety of new content and features to the game,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “It’s been gratifying to see the results of all of the work we put into this expansion and to hear all of the positive feedback from players so far.”

The World of Warcraft development team is already hard at work on the first major post-launch content update. Further details, including features and release timing, will be provided in the weeks ahead.

In World of Warcraft: Mists of Pandaria, warships of the Alliance and Horde clash off the coast of a long-lost continent, signaling the start of a new era of discovery and conquest in the history of Azeroth. As players storm the shores of this exotic new frontier and begin to explore its mysteries, they’ll encounter brave new allies, unearth ancient secrets, and play their part in reigniting the long-brewing conflict between the Horde and Alliance on a strange battlefield far from home.

Mists of Pandaria is available now on DVD-ROM for Windows® XP/Windows Vista®/Windows® 7 and Macintosh®


Justin Alderman

 
A gamer since the Intellivision days in the early 80′s, who started writing about and covering the video game industry in 2008. In his spare time he is also a bit of a gun-nut and Star Wars nerd.